Read why.
Read why.
Gerd Leonhard on March 04, 2009 at 02:23 AM | Permalink | Comments (0) | TrackBack (0)
As announced and explained last week Sonific is going offline as you read this. This is indeed a sad day for all of us at Sonific, and for our many users, partners and content providers.
Note: if you have embedded a Sonific Songspot music widget on your blog or anywhere else you must now REMOVE IT (i.e. delete the code), otherwise your site visitors will get an error message or just a plain white nothingness-box.
We have received 100s of very supportive mails and encouraging comments from our users and there is quite a bit of blogosphere buzz about the reasons behind Sonific.com's voluntary shutdown (see my favorite snapshots below). One of the most astute comments is by Eliot van Buskirk at the WiredBlog.
If you are interested you can review Sonific's history via our delicious tags, Gerd Leonhard's Sonific-related blog posts, and of course... the wayback machine.
If you are (were) a Sonific user and you have not heard about this unfortunate development until now we apologize for any inconvenience caused, and for our widgets going dead on you. We hope that you can find a good alternative somewhere else; check out this list, or this Music2.0 directory, or (my favorites, even though there are not exactly the same), Project Playlist (freshly sued by the labels * no comment) and Last.fm. New: a good Social Music Service Provider List is here
Please rest assured that we will not sell your email addresses to some spam outfit, or otherwise exploit your personal data that you have provided when you signed up.
Please note that, for now, Sonific.com and .net is down but the company is not - we are still in the process of evaluating a good many proposals and ideas to bring Sonific back, so... it's not totally over yet. One of the ideas we are investigating is to to return as a 100% user-generated site that allows musicians, producers, bands, record labels or publishers to upload their music, and any of our users to rate, tag and use it (non-commercially, that is).
If you want to stay informed we recommend that you subscribe to this blog's feed and / or my personal mailing list (Gerd's News). If you want to get in touch with us, for whatever reason, please email me (Gerd Leonhard, CEO).
Anyway, for now, Sayonara, Auf Wiedersehen, Salut, Ciao... Over & Out.
Gerd Leonhard, Co-Founder and CEO
PS: I do have another, even more fictional take on what the future may bring: Music will be SCARCE again. And so valuable. Read more here
from Lofter
And this is my Official Goodbye Video - in case you never got to try Sonific you can watch this:
Gerd Leonhard on April 30, 2008 at 06:18 PM in News | Permalink | Comments (11) | TrackBack (0)
Sonific.com will go offline on May 1, 2008
A message by Gerd Leonhard, Co-Founder & CEO
As a consequence of a the unworkable
music licensing situation and the resulting lack of solid revenue
modeling Sonific's founders and investors have decided to temporarily
take Sonific.com and Sonific.net offline. While we are looking for
other ways to realize our vision we are also open to talking to any
interested party that may have use for Sonific's user base, content
relationships, technologies or distribution network (please contact us
anytime to find out more). Together with some other partners, we may
also investigate the concept of making Sonific a paid-for service that
is provided to artists, record labels and other content providers on a
white-label basis.
Here are some background details on our decision:
1) There are countless startups providing access to any and all music streams without any license whatsoever. However, when we approached the major record label decision makers in order to obtain licenses for some of the music in their catalogs we have routinely faced demands for very large cash advances and fixed per-stream minimum payments, pressure to give them 'free' company equity, and requirements of utterly bizarre usage restrictions. It seems that the industry's major stakeholders still prefer this turf to remain unlicensed rather than to allow real-life, workable and market-based solutions to emerge by working with new companies such as Sonific. This is not the way forward.
2) We therefore had to realize that a
company that wants to provide interactive streaming music services must
either a) risk the constant complaints of their users, due to the lack
of hit content b) proceed to use any and all music (this is routinely
done by allowing users to upload their own MP3s) without the required
licenses, and therefore be at the total mercy of the record labels at
some point in time, and c) build a huge audience very quickly, based on
having the content available - permission or not -, and then very
quickly sell themselves to a large company that will take care of
placating the labels while the money is plenty and the pockets are
deep.
Unfortunately we don't
like any of these choices.
The bottom line is that this industry is certifiably dysfunctional and that we do not see a plausible path to take at this time. We neither want to engage in so-called copyright infringement nor do we have millions of dollars available to buy our way in when it is abundantly clear that doing business under the existing rules of the major labels will simply amount to economic suicide.
Almost a billion people now use music to stream on their blogs, social network pages, home-pages and user profiles – this is indeed a veritable gold mine for music marketing and selling, and it can make serious money for artists and composers. Yet, the established players in the music industry are still looking to simply squeeze 'permission fees' from companies that want to serve this market, instead of building new opportunities together. Maybe, just like Radio over 100 years ago, a plausible conclusion may just be that this must apparently be done without permission while the industry catches up - but we shall leave this for others to explore this theme.
We want to thank all our partners and the many artists, independent record labels as well as the few major label new media people that dared to try us anyway, and the leading music aggregators that have provided the over 200.000 songs that Sonific has offered until now. We also want to thank our faithful users that played our music every day, and the over 80.000 people hat have signed up for our service, and we apologize for having to pull the plug on you. We hope to return in a different incarnation; please stay tuned via our blog.
Gerd Leonhard
Co-Founder & CEO
Update: if you are looking for alternatives to Sonific, try this list
A few more things:
FOR OUR USERS
Mashable List of Music2.0 providers
FOR OUR SONIFIC.NET MUSIC PROVIDERS
If you have provided your own music
to Sonific.net we very much apologize for the trouble but we cannot
continue to provide this service for you.
Please take a look at this list to see if they can offer similar services.
Gerd Leonhard on April 21, 2008 at 06:00 PM in News | Permalink | Comments (15) | TrackBack (0)
We are thrilled to announce that Sonific's Music Application for Facebook has finally gone live today. If you are a Facebook user, just go here and start adding music to your profile; it's basically instant. We are delighted (and exhausted) to have this first version of our MusicAPI up-and-running, - any feedback you may have would be appreciated.
Gerd Leonhard on October 09, 2007 at 01:19 PM in News | Permalink | Comments (0) | TrackBack (0)
Ever since Sonific launched the cool playlist tool I have been making my own 'favorite' lists - I guess you could call them Channels since now I can basically publish up to 25 tracks this way. Sonific will be be expanding on this Channel concept very soon.. stay tuned. And get your own, free, fully customizable playlists at Sonific!
Listen to my UK's best Channel - just hit the button below. Here is the tracklist, too
Gerd Leonhard on September 28, 2007 at 12:13 PM in Featured Music | Permalink | Comments (0) | TrackBack (0)
Kimmo Pekari on September 28, 2007 at 11:52 AM | Permalink | Comments (2) | TrackBack (0)
Connected to our upcoming Facebook app -launch, here's a preview of some of the new channel widgets:
Indie Heaven
Country Honks
Make in the UK
..and many more to come!
Kimmo Pekari on September 27, 2007 at 02:19 PM | Permalink | Comments (1) | TrackBack (0)
Qualo formerly known as Qualoheem, West- side Chicago hip-hop crew Qualo formed on the campus of the city's Lane Tech High School. According to Bob Mehr's profile in the August 26, 2005, edition of the Chicago Reader, founders Chicago Shawn (born Shawndell Lewis), Shala Esquire (Olusola Akintunde), Preast G (Trevell Ruffer), and Ken Winz (Kenneth Bayliss) were lifelong friends who spent their childhoods immersed in rap, honing their skills at local talent shows and street corner battles. After first appearing on a series of underground mixtapes, in 2000 Qualo issued its own compilation, Movementality, in addition to opening gigs in support of KRS-One and DMX. Their 2003 mix, Chi Bangin': The Movement Catalog, sold in excess of 10,000 copies, guaranteeing an installed fan base prior to the mid-2004 release of their debut LP, Believe. In the summer of 2005 Qualo signed to Universal, just prior to the release of Preast G's indie-label solo debut, Fear God, Tell the Truth and Make Money. This group is known for their diversity in the hip-hop world. Their sound has been classified as “political” or “alternative” rap. They’ve also worked with many Chicago- based artists such as Lupe Fiasco, Kanye West, Twista and influential producers The Molemen.
Kimmo Pekari on September 18, 2007 at 11:13 AM | Permalink | Comments (0) | TrackBack (0)
Sonific widgets are a
great tool for your fans to enjoy your music and to spread the word. So here’s
what to do: Tell your fans to go to Sonific, look up your artist page, and
place the widget to their homepage, blog or social network profile. Sonific supports
more than 40 different platforms, and actually works with a lot more.
So, what happens is
that when your fans place you music to their pages, you reach a much wider
audience. This should dramatically increase the amount of people who know your
music, come to your website, come to your gigs, buy your music either on-line
or as physical CD’s.
It’s all about getting the attention! Give it a thought, and if you need any help please do not hesitate to contact us!
Kimmo Pekari on September 17, 2007 at 10:49 AM | Permalink | Comments (0) | TrackBack (0)
Kimmo Pekari on September 11, 2007 at 12:01 PM | Permalink | Comments (7) | TrackBack (0)
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