Please note: access to my presentations remains free but in return please sign up for my newsletter. (I will email you once every 4-6 weeks with relevant news, and your email address will stay strictly confidential, of course). Also: visit out my new MediaFuturist site.
Download canadian_music_week_3_4_06_1_45_pm.mp3
This panel was recorded by Jeff Price of spinART Records / TuneCore . Thanks for sharing this with us, Jeff! Note: This file is approx 28 MB (MP3)
BREAKING THE NEXT BIG THING: REACHING CONSUMERS IN NEW WAYS
That digital will be the music distribution channel of choice in the future is virtually guaranteed, but exactly what are the business models for all involved? What are the fresh new innovative ways for breaking artists in cyberspace? With the primary marketing channel being the Internet how will labels utilize the latest digital products, formats, online and mobile technologies and legal peer-to-peer networks to implement marketing programs for their artists. Is traditional offline marketing, and lifestyle marketing, touring and radio promotion still as important in this new environment?
Featured Speaker: Gerd Leonhard, Author, The Future Of Music, Zurich, Switzerland
A native of Bonn, Germany, and now residing in Switzerland, Gerd has spent over twenty years in new technology and entertainment, both in the US as well as Europe. Gerd pioneered the .com boom years as founder of LicenseMusic.com revolutionizing the process of music licensing and introducing E-commerce into B2B processes for labels and publishers. In 2005 Gerd authored the critically acclaimed book "The Future Of Music" and now lectures at leading events worldwide.
Moderator: Jason Fiber, President, WMG eLabels, Cordless Recordings, New York, NY
Panelists:
Brad Barrish, Director, Music Programming, Network Live, Beverly Hills, CA
Dave Jaworski, CEO. PassAlong Networks, Franklin, TN
Mark Findlay, Head of Music, GCAP Media Group, London
Greg Jarvis, Spectralite Music, London
Jeff Price, General Manager, SpinART Records/TuneCore, Staten Island, NY
Recent Comments