November 21, 2006

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IRIS Distribution and Sonific LLC Announce Partnership to Promote IRIS Catalog to Blogs and Social Networks November 14th, 2006 San Francisco, California and Basel, Switzerland IRIS Distribution and Sonific LLC Announce Partnership to Promote IRIS Catalog to Blogs and Social Networks. IRIS Distribution and Sonific LLC announced a partnership today that will add tens of thousands of additional master recordings to Sonific's catalog for the purpose of being made available to the approx. 220 million Internet users that run blogs, have profiles on social networks, publish their own photos online or maintain personal websites. Some of the participating labels represented by IRIS include: Chemikal Underground (Arab Strap, The Delgados, Mogwai), Duckdown Records (Boot Camp Clik, Buckshot, Smif N Wessun, Sean Price), Ghostly International (Matthew Dear, Dabrye, Mobius Band), (K Records (The Blow, Modest Mouse, Beat Happening), Megaforce Records (Anthrax, Ace Frehley, Clutch, SOD), and Palmetto (Dr. Lonnie Smith, Javon Jackson, Lincoln Center Jazz Orchestra). Sonific's recently launched SongSpots beta(TM) service has already attracted thousands of users in over 45 countries. SongSpots enables its users to create flash "widgets" that stream any track selected from its large database of music which now will include many IRIS distributed labels. Sonific's SongSpots service supports Blogger / Blogspot, eBay, Facebook, Flickr, Friendster, Google, Google Pages, Hi5, ILCU, LiveJournal, MovableType, Multiply, MySpace, NetVibes, Piczo, ProfileHeaven, SmugMug, Terapad, TypePad, Xanga, WidgetBox, and WordPress, API support includes Google Gadgets, Typepad, Terapad, Google Gadgets, Livejournal, WidgetBox and Wordpress. Many examples can be browsed at www.sonific.com. Gerd Leonhard, Co-Founder and CEO of Sonific, comments "IRIS has a great deal of really good music that can now be made available to a global audience of millions of people. The 'in-context' discovery of new, recommended music via thousands of blogs and social network sites is quickly becoming a crucial requirement for creating viral promotion campaigns, directly effecting increased download sales and driving revenues for many other music...

Gerd Leonhard

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