January 25, 2007

Podcasts by Gerd Leonhard

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Jan 25, 2007 3:46:33 PM | Podcasting

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by:Larm - Seminar schedule Great event to come to by:Larm - Seminar schedule. The end of control and why that is good news for the future of music - part 1 11:30-12:15 (MR 4) A hard-hitting and provocative panel about the tidal wave of changes that new technologies have brought to every corner of the … Read more A hard-hitting and provocative panel about the tidal wave of changes that new technologies have brought to every corner of the music industry: this year, finally, the consumer / fan / ‘user’ will be firmly in control of music, simply by voting with his / her wallet – and anyone that wants to make money with music will now have to do it in a way that serves the users, first and foremost. While the dinosaurs are running out of feeding grounds and the music cartels bleed cash, new players such as social networks, telecoms and search engines are entering the turf without any of the ballast of the past, outmoded laws are re-examined, and the stock markets are once again hungry for the next, new generation of media companies. The record industry’s Absolute Control paradigms is dead: now it’s all about transparency, adding value, and empowering the customer – and this is very good news for artists, writers, agents, managers, and Music2.0 companies. Prior to the panel discussion, Gerd Leonhard, Author, Entrepreneur and Music & Media Futurist, will present a preview of the ideas behind his upcoming book “The end of Control”, diving head-first into issues such as: copyright becoming usage right, how to make money without having total control, the new rules of success in digital music, the fatality of DRM and copy protection, the concept and realities behind the flat fee for music, the challenges of handing full control to the users, the...
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France, Germany Join Scandinavian Groups In Effort Against Apple iTunes | Digital Media Wire France, Germany Join Scandinavian Groups In Effort Against Apple iTunes | Digital Media Wire. "In June of 2006 consumer agencies in Denmark, Norway, and Sweden charged that Apple was violating contract and copyright laws in those countries by not enabling customers to purchase, download, and play tracks from iTunes on their non-Apple portable players. A Norwegian official today revealed that French and German consumer groups have joined the Scandinavian countries in their efforts to pressure Apple..." Here is my take on this: Apple could have cared less about having any DRM on their itunes store - after all, they don't sell DRM, they sell HARDWARE (and then... some music). It's the LABELS who asked for it, and it's the labels that should solve the problem by dropping the stiffling DRM requirements. If they went for an open MP3 format (which they must do, asap, anyway), iTunes would just be one of many online stores and destinations that could sell music, but of course ipods and macs and iphones would still sell just as much as today (in fact, probably even more). In my view, going after Apple for not having an open standard is understandable (and obvious) but it's really the labels that should be forced to open up their licensing policies. DRM is killing the market for digital music; it's a simple as that. Open formats, flexible pricing, open licensing standards - and we would have another huge growth spurt in digital music. Listen to my podcasts or watch my 2007 predictions.

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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