May 17, 2007

The New Yorker Conference 2007: Online Only: The New Yorker

Some really great and inspiring vdieos here, my favorite is the web2.0 video with Barry Diller et al.
: The New Yorker Conference 2007: Online Only: The New Yorker.

May 17, 2007 6:49:16 PM | Resources

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VentureBlog on The Widget Economy (monetizing widgets... or not) This is a very good post on how, why, if and when to make money with widgets - thanks to David Hornik at August Cpital (one of the few VCs I know that actually bother to understand the space they are in - and even share their real thoughts... wow!). David is talking about how widgets can be symbiotic or parasitic which is a very crucial distinction and what it all comes down to. This is exactly where we are at with my new company www.sonific.com (we provide music widgets for blogs, social nets, and photo sites): on the one hand, having our SongSpots music widget available on your platform (such as Wordpress, Friendster, Typepad, Slideroll etc) really adds a lot of value (translating into a stickier site, higher retention, more users and higher overall traffic for the platform), on the hand, Sonific and our content providers also must eventually monetize the traffic (and streaming costs etc) in some way. Which leads to.... you guessed it, ADVERTISING, or rather, what I call Advertising2.0. Sonific currently does not run ads on / in / around the widgets but we will roll out some ad-loaded widgets with some select partners very soon - so this discussion is very relevant for us. If you have any input on this... fire away! Link: VentureBlog. PS: Sonific will make a major announcement in about 10 days - make sure you are on my mailing list to get it before everyone else does (use the sign-up box on this blog or go to www.gerdsnews.com)

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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