The Viral Marketing Effect - eMarketer

Another good read from emarketer!
Link: The Viral Marketing Effect - eMarketer.

Getting the word out.

Of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.