July 06, 2007

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Lala's music evaporates: on-demand, full-length streaming does need to be licensed :)- Imeem LaLa Sonific thoughts Interesting news at arstechnica: "CD-swapping service Lala made national headlines a few weeks back with its decision to offer up full streaming access to complete albums from major labels. The catch? There was none; the service would be free, the content would be legal (and paid for; the company estimated it would cost them $140 million for two years), and iPod users could load their player from the Web (for a fee)..... Then came the day the music died.Users noticed the disappearance first, complaining in company forums that full-song streaming had disappeared from the site and that only 30-second samples were available (unless one owned the album in question)...." Again, one wonders why there isn't a default license in place that allows social networks and online communities to use full-length tracks that can be streamed on demand - I bet there is a ton of $ there. But this is exactly why my own company, Sonific, has been licensing all the music directly from labels and aggregators - we now have over 200.000 tracks that can be used as free music widgets in 42+ platforms, and on our website; and we will be offering radio/playlist functionalities shortly as well, and a lot more really cool features... stay tuned. In any case, if you like(d) imeem and lala... well, do try Sonific (if you can stomach the lack of major label hits, for now ;). New: check out Kimmo Pekari's SongSpotting blog

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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