August 21, 2007

Sonific announces MusicAPI, connecting Record Labels and Artists with Social Networks This is a major announcement for us - you saw it here first ;) August 21 2007, San Francisco, California Sonific’s MusicAPI connects Record Labels with Social Networks Sonific LLC, a leading provider of music applications and widgets for online communities and social media platforms, today announced that it will open the first release of its Music Application Program Interface -the Sonific MusicAPI– to both record labels and music companies as well as to social media platforms and services, later this year. Sonific’s MusicAPI will, at zero cost and simultaneously across all partner networks, allow any interested record label, music publisher or artist to ‘talk to’ and connect with 100s of social networks and online communities, and opt-in their music catalogs for the streaming use on social network sites. Ecommerce functionalities will be provided by Sonific affiliates such as iTunes, eMusic, Amazon, Wippit and many others. Content providers (such as record labels) will share in advertising revenues, and will be able to take full advantage of using a single channel to achieve viral exposure on all key online communities and social media platforms around the world, such as Facebook, Wordpress, Myspace, Friendster, Hi5, Xanga, Orkut, Typepad,, Livejournal, iGoogle, Google Gadgets, Netvibes, Blogger, AIM Pages and With a single mouse click, music companies will soon be able to connect to 100s of platforms and present their music on what has become the next iteration of Radio: Social Networks. With astounding growth rates of 50% to over 400% per year, social networks are quickly becoming crucial attention generators for music companies, soon to be rivaling online portals and search engines. Social media is not only exploding in the U.S. but also reaching a truly global audience, with a high percentage of users in Europe, China and South-East Asia, South America...

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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