August 07, 2007

The next-gen Radio / Radio2.0 is like Google Reader – waiting for the Universal Music Feed Reader It just occurred to me that I see the Future of Radio every single day, already, and it’s called Google Reader. I add new feeds to my Reader every day, I share my feeds and opml files with others, I freely export and import, I browse online, I browse offline –I am now in complete control of my news and I pay with my attention; not with Cash (but guess what... I think I would even do that, too!) Replace text feeds with music and you have a preferred Future for Radio. Imagine being able to add a radio program to your selection of feeds, and it would be available online or offline (and yes - in the car, too!) Imaging every radio station having an output feed, every listener having a music feed reader, 200 clever feedburner-like apps serving a Billion people. You could bookmark what you like, tag it, star it, as you see fit. Select from any content provider, or have them select for you, or have others share your selections. Select from any grades of narrowcasting to any shade of broadcasting. Aggregate it in a reader that works on any platform: mobile, phone, TV, Digital Radio, the Computer… or your music-wristwatch or your MP3 sunglasses. I think Google has been sued over their 'use' of news feeds in the Google Reader. Google has been sued over Google Print. Google has been sued over Youtube. Google always gets sued, and whenever they do you can bet that they are on the way to forming the future! Someone out there will launch TheUniversalMusicFeedReader (TUMFR) and free music from the slavery of the COPY PARADIGM. Right? The content owners? Just like with Google Reader, a refusal to participate is futile. All content is already being made available by millions...
About Gerd Leonhard Greetings, and welcome to the End Of Control. I am a Music & Media Futurist, Blogger, Writer, Entrepreneur, Advisor, Keynote Speaker, Podcaster, Presenter and Musician. You can watch some of my Futurist videos and presentations here. If you'd like to see what I look like, check out my MediaFuturist's photo site, use that good old Google Image search or check out my new videos on Future Talks. My LinkedIn profile and endorsements are here, and my Facebook profile is here. Follow me on Twitter: gleonhard or DailyWisdoms I live in Basel, Switzerland... and aboard a good many airplanes. I focus on these industries and sectors: Recorded Music & Music Publishing Radio & Broadcasting Telecom & Wireless Social Networking & Web2.0 Social Media and User Generated Content Online Gaming & Virtual Worlds Film / TV / Video Print / News / Journalism Advertising & Branding Public Relations & Communications Education & Training Cultural Policy My main theme is the creation of "Media2.0" business models and strategies. You can read all about this ongoing effort at my MediaFuturist blog, or just subscribe to the MediaFuturist RSS feed here. Some 40+ PDFs with my past presentations on "The Future of Media" can be download via my blog or my GerdPresents site. This is a video from Future Talks that was just released via Media Conversations Here is a short bio (a longer version is here): A native of Bonn, Germany, now residing in Basel, Switzerland, Gerd Leonhard has spent over 25 years in the technology and entertainment industries, in the U.S., Europe, and recently, Asia. In 2005, Gerd co-authored the critically acclaimed book The Future of Music, which has become a must-read for music industry professionals around the globe, and which is now available in German, Italian, and Japanese. Gerd's second book, The...

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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