September 30, 2007

The Reykjavik Grapevine Online: Interview with Gerd Leonhard (The Music Flat Rate) From: The Reykjavik Grapevine Online - News from Iceland. Thursday, September 27, 2007 Future Music by Sveinn Birkir Björnsson A multitude of international music industry figures and various professionals will convene in Reykjavík in mid-October to attend an international conference that focuses on “The future of music distribution, Internet marketing and related topics.” The ambitious conference, promoted by the Icelandic Music Export (IMX), is entitled “Who is in Control?” If its keynote speaker, self-proclaimed “Media Futurist” Gerd Leonhard, in any way lives up to his moniker, the answer to that question is a concise: “No one”. The Grapevine met up with Leonhard and learned how one becomes a Media Futurist as well as why the global music industry needs to hoist up its pantaloons to prevent its bloated behind from showing more than it already does. What is your background? Could you explain to us what being a “Media Futurist” entails? I went to the Berklee College of Music and studied Jazz guitar there, so I’ve basically been in the music business all my life, as a musician, producer, concert promoter, etc. I spent 12 years as a professional musician, touring and recording different projects and playing everything from concert halls to cruise ships. In the mid-90s, I started working for the European Commission on a project that employed 800 experts from all over Europe – the Arts Education and Training Initiative. We were looking at ideas to improve the economic conditions for artists, musicians and writers, to help them make money. After working on that project for two years, it became clear to me that the Internet was going to completely change the economy of how artists, especially musicians, distribute their products and make money from them. In 1994, I started my first Internet projects and wound up working...

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

The Futures Agency
Alan Edgett
The Typepad Team
David Rosen

Recent Comments