A 2006 podcast interview with me: Marketing Pop Culture: PODCAST: Gerd Leonhard on why attention--not content--is king.
"With all of the ongoing news about it, it’s clear that the music business will require a fundamental paradigm shift in order to better sync with the realities of the digital age. “The Future of Music,” written in 2005, suggests a possible path to take and, we now see, one that the industry and intellectual property laws have started to explore. Listen as Gerd talks about why he believes that the path to profitability for the industry lies in thinking of music as a service, rather than individual pieces of content.
Other key points raised during our discussion:
* Content isn’t king
* Real currency is your ability to get attention
* His advice to artists and brand managers alike on how to effectively leverage music under this new paradigm.
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