March 26, 2008

Exclaim! Canada's Music Authority

An interview with me, at Canadian Music Week 2008: Exclaim! Canada's Music Authority.

This model will probably be pushed out to all the world because it makes sense to pay for the music on the network in that unobtrusive way. When that happens, and it’s inevitable, the only battle for the artist and the label is to get people’s attention — so that as soon as they find you and know about you, they click and when they click you make money. You have to get them to click: that’s the mission.

Mar 26, 2008 9:14:17 AM | Gerd in the media

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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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