May 02, 2008

My presentation at the 2008 Futuresonic Conference in Manchester (May 1 2008): Open is King - The Future of Music & Media

Picture_3 This was a really fun conference - very diverse and very open; met lots of great people there and had some very interesting discussions. I may have learned more from them then they have learned from me;).   
Or.... view this on Flickr

Picture_4

Here is the PDF (6MB) from my presentation

Download gerd_leonhard futuresonic_2008_print.key.pdf

Or download the flash version (includes animations, works on any browser, just click to go forward) 20MB
Download gerd_leonhard_keynote_at_futuresonic_2008_print.swf


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May 2, 2008 12:15:29 PM | Future of Media, MY PRESENTATIONS, My speaking engagements, Social Media

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All together now (Dealscape) Interesting if somewhat circular story about music widgets and... Sonific: All together now (Dealscape). Some nice quotes about me;) [ignore the spelling of my name thru-out this column... it's LeonHard indeed] "While some site developers say major labels are more receptive than a year ago, the industry isn't necessarily embracing the concept. Last week, Leonard announced he would unplug on May 1 Sonific, his music-related social network. In a statement on the site, Leonard rails against the labels, calling them "certifiably dysfunctional" and accusing them of making outrageous demands of "very large cash advances," "free equity" and imposing "utterly bizarre usage restrictions" in return for licenses..." "While some musical superstars now migrate from major labels to everything from Starbucks to their own Web sites for distribution, traditional music giants face an even more fundamental problem: the commoditization of the recorded song. "Copying a song is free to do and free to get," Leonard says. "And you can't build a business on the basis of a copy."
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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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