Well, this is of course hardly new, as such, just more pronounced. The Future of Advertising will see advertisers (and brands, directly) providing free music, films, TV-shows, games and other premium content in return for targeted and focused attention to what was formerly known as Ads; or rather other types of content - as I sometimes call it, advercontent or contvertising - that promotes products and services - but limited to what we have ASK to see.
This
means I will be trading some of my personal user data, my click-streams and digital breadcrumbs in
return for getting free content. Think ad-supported music (yes... soon!) and films. This will feel
like free to the users and will offer huge value to the advertisers
(provided of course that the match is 99%!)
Read more here: www.mediafuturist.com/advertising/index.html If you like my images check out my other stuff on Flickr.
Update: Just ran across this very much related cartoon on Flickr
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