August 19, 2008

Requirement for next-generation marketing: the willingness to relinquish control (David Cushman)

This is a very powerful presentation by David Cushman, called Adapting Brands to the Networked World. My favorite 2 images:
Picture_23_2
versus:

Picture_24

Adapting Brands To The Networked World
View SlideShare presentation or Upload your own. (tags: brands marketing)
Aug 19, 2008 10:41:01 AM | EoC Illustrations, EoC: Change Challenges

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brand tags: see what people THINK a brand is Link: brand tags. Says Noah Brier (Founder): "The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is. 1.2 million + tags and counting..." Try: 3M // AAA // ABC // ABC News // Absolut // Acer // Acura // Adidas // Adobe // AFL // Aflac // AIM // Airbus // Alfa Romeo // Alienware // Alli // Allstate // Alltel Wireless // Alpine // Amazon // AMD // American Airlines // American Apparel // American Express // American Idol // Amnesty International // Amtrak // AOL // Apple // Applebees // Arm & Hammer // Asics // Aston Martin // AT&T // Audi // Aveda // Avis // Avon // Axe // Bacardi // Ball Park // Banana Republic
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Muxtape is dead? or "sorting out problems with the RIAA" Muxtape was another service that allowed people to upload and share streaming versions of their music library (10 tracks max I think). Cool idea, nicely done, but been done before, been sued before, been killed before. So this is just what happened to Muxtape a few days ago, see below. We all knew this was coming but... when will the labels ever learn? This is your AUDIENCE. Your USERS. Your LIFE BLOOD.

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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