The increasing trend towards Decentralization - every page is 'Home' now (comment on Guy Kawasaki)

Guy Kawasaki (one of the smartest guys that feed my RSS inbox) has a great nugget in this blog post:

"Every page is now a home page, each of which will have a wider reach, a lasting shelf life, and the ability to attract a new audience like never before. To capitalize on this, ensure that every page has a strong, clear global navigation scheme and related content that is visibly promoted.... Remember, every page can be accessed in any conceivable manner and in any conceivable order—you can’t design properties to control user flow anymore"

This is indeed crucial and very much documents the global trend towards decentralization. Search, RSS, add-this & share-this widgets, deep-linking, digg, furl, and soon maybe the new socialme search etc have fueled this trend tremendously. People now come into web properties from all different directions, and quite a few don't come through the front-door anymore. The bottom line is that we don't control entry or exit any longer - we only 'control' the merit that we offer (or not).

I already commented on this blog post earlier... read more, here