January 13, 2009

Information Age: How the Music Industry Can Get Digital Satisfaction - WSJ.com

Picture 31Read this WSJ Column: about the state of the music business; mentioning Dave Kusek's and my predictions, in our 2005 (!) "The Future of Music" book:

"But shifts in how people access music can mean rethinking the entire value proposition. As music-industry critics David Kusek and Gerd Leonhard predicted several years ago, "Access to music will replace ownership of it. We have passed through the Industrial Age to the Information Age, and music will never be the same again." There are now about half as many CD sales in the U.S. as in 2000. A few years ago, record executives in London were shocked when young people refused even free CDs...."

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Jan 13, 2009 9:34:18 AM | Gerd in the media

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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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