February 18, 2009

The Culture & Economy of Participation (my presentation at Emergence 2009 in Cyprus)

The coastal front of Limassol is a landmark of...Image via Wikipedia

 I just finished my presentation at Emergence 2009, a really interesting and engaging e-Tourism event in Limassol / Cyprus. I spoke on the topic of how the tourism and travel industry is changing because of the Internet and the new habits of those hyper-connected 'people formerly known as users'. From the program: 

The participativePicture 17 Economy by Gerd Leonhard Adopting customer-centricity and connecting through experience - access, usage, sharing - an inevitable future scenario for differentiation and competitiveness.Gerd is an expert on the drastic changes that are impacting content, media and communication companies as a consequence of the rapid deployment of new, disruptive technologies, and of convergence. 

Here is the PDF (15MB) - hopefully we will have a video soon, as well. Slideshare to follow as soon as bandwidth (not so hot, here)  allows!

Download Culture and Economy of Participation Gerd Leonhard Cyprus Emergence2009




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The Culture And Economy Of Participation: Futurist Gerd Leonhard @ Cyprus Emergence2009 etourism event
Feb 18, 2009 5:17:35 PM | Advertising Trends, Attention Economy, Branding, EoC: Change Challenges, Future of PR & Communications, Marketing2.0, MY PRESENTATIONS, Social Media, Social Networks, Twitter

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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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