March 02, 2009

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The End of Control and the Future of Content: My presentation at Google San Francisco (March 2, 2009) Image by gleonhard via Flickr As promised, here is the PDF with most of what I presented at my [email protected] Talk in San Francisco, today (March 2, 2009). Hopefully we will have a video available very soon as well. The End of Control Gerd Leonhard at Google SF PDF *22MB Some snippets: Bottom Lines: The fight for Control was a fight for Distribution. The flight for Attention is a fight for Trust. The beneficiaries of Control were Monopolies. The beneficiaries of Trust are those that Collaborate. Advertising 2.0: Information becomes Conversation. Interruption becomes Engagement. Annoyance becomes Entertainment. 'This is an Ad' becomes 'This is Content'. The Sharing Economy Logic: Sharing...the Output (i.e. publish, re-mix, co-create, life-stream...) the Input (i.e. remuneration in cash, attention, reputation...) ... the Thruput (i.e. usage data, meta content, attention trails >> New Data Economics) Related articles by Zemanta The Future of Broadcasting: My presentation at the Dutch Broadcasting Convention (NPOX 2008) in Hilversum (mediafuturist.com) The Future of Content: Free, Shared...Paid? My presentation at FICOD 2008 in Madrid (mediafuturist.com) Should software face the flat-rate music future? (Gerd quoted in CNET News) (mediafuturist.com) The End Of Control and the Future of Content: Futurist Gerd Leonhard [email protected] (San Francisco) View more presentations from Gerd Leonhard. (tags: gerd gerdleonhard)

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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