March 02, 2009

The End of Control and the Future of Content: My presentation at Google San Francisco (March 2, 2009)

San Francisco Sunset Gerd LeonhardImage by gleonhard via Flickr

As promised, here is the PDF with most of what I presented at my Authors@Google Talk in San Francisco, today (March 2, 2009). Hopefully we will have a video available very soon as well.
The End of Control Gerd Leonhard at Google SF PDF *22MB

Picture 13 Some snippets: Bottom Lines: The fight for Control was a fight for Distribution. The flight for Attention is a fight for Trust. The beneficiaries of Control were Monopolies. The beneficiaries of Trust are those that Collaborate. Advertising 2.0: Information becomes Conversation.  Interruption becomes Engagement. Annoyance becomes Entertainment. 'This is an Ad' becomes 'This is Content'.  The Sharing Economy Logic: Sharing...the Output (i.e. publish, re-mix, co-create, life-stream...) the Input  (i.e. remuneration in cash, attention, reputation...) ... the Thruput (i.e. usage data, meta content, attention trails >> New Data Economics)

Related articles by Zemanta
The End Of Control and the Future of Content: Futurist Gerd Leonhard Authors@Google (San Francisco)
Reblog this post [with Zemanta]
Mar 2, 2009 11:08:00 PM | End of Control, EoC: Change Challenges, MY PRESENTATIONS, The Cloud, Trends, TV, Twitter, UGC, Web2.0, Youtube

1 Comment

Wells Baum
1.

Insightful and very useful as always, thanks.

Posted by: Wells Baum | March 03, 2009 at 08:41 PM

The comments to this entry are closed.

NEXT POST
The Printing Press brought us Copyright, the Internet brings... Usage Right! I think creators now need to get paid for the USE of their work, not (just) for a copy. On the web, everything is a copy, every listen / watch / read / use is in fact a copy; computers are simply copy machines by default. If creators and rights-holders stick to the old definition of 'copy' and the corresponding, unit-based mode of how they used to get paid (e.g. the mechanical license for each download of a song), then we will continue to have a total mismatch between what 1.4 Billion Internet and the converging ~ 4 Billion mobile phone users are willing and / or able to pay, resulting in a drastic loss of revenues that could be harvested via revenue sharing, bundling and other collaborative, usage-based models. Check out the slideshow below. More on what I call "21st Century Content Economics" later today - I will publish a PDF with my Authors@Google presentation I am doing in San Francisco, today. Copyright 2.0 and the Future of Music Gerd Leonhard Norway Think Tank June 2008 View more presentations from Gerd Leonhard. (tags: copyright immf)Related articles by Zemanta Gerd Leonhard - The Future of Media (mc.conversationsnetwork.org) Should software face the flat-rate music future? (Gerd quoted in CNET News) (mediafuturist.com) Great read on "Intellectual Property and new Copyright Law" with some nice Media Futurist -ic Quotes (via Japaninc.com) (mediafuturist.com) Gerd Leonhard Presentation Music2.0 Barcelona June 2008 (slideshare.net)
PREVIOUS POST
Watch and think: TED video with Evan Williams, Founder of Twitter Impressive talk - worth watching. Evan is very good at summarizing what Twitter is all about. Related articles by Zemanta Get your Twitter name NOW - this may well be the next wave of domain ownership (mediafuturist.com) Does Real-Time Search Make Twitter a Google Killer? Its Fanbots Think So (BoomTown Not Quite Yet). [BoomTown] (kara.allthingsd.com) If you are not ready for Twitter actions just yet... just get my Tweet feed (mediafuturist.com)

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

The Futures Agency
steve
techonomy
Alan Edgett
The Typepad Team
David Rosen

Search

Other things I use

Recent Comments