April 10, 2009

Audio version of my speech at the RSA London (April 8): The Future of Content and Creativity (Broadband Culture)

Picture 17 This is the audio version of my speech at the RSA in London, April 8, 2009 (see my previous post, which incl. the PDF download), with an introduction by Ralph Simon. The MP3 file is here; the RSA information page is here.

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Apr 10, 2009 9:56:08 AM | 21st Century Content Ecology, About Me, Attention Economy, Content 2.0, MY PRESENTATIONS, My speaking engagements

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The Future of Content & Creativity: my presentation at the RSA in London (April 8) Here is the PDF (incl. some slides I did not actually get to show due to time restraints;) of my presentation at the RSA: download Future of Content and Creativity Gerd Leonhard at RSA London PDF 16MB About the event (tweets here) "The internet is radically disrupting most of the traditional content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Once everyone is always-on, mobile and hyper-connected, and everything is available everywhere, how will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adapt? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation? What kind of legal, regulatory and cultural framework do we need to ensure that this new eco-system of creators, consumers and intermediaries generates more benefits for all involved? Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF). Chair: Ralph Simon, CEO, The Mobilium Advisory Group and Chairman Emeritus & Founder, Mobile Entertainment Forum - Americas. Suggested hashtag for Twitter users: #rsamedia Related articles by Zemanta Mobile Content Futures: my presentation at Mobile Monday Amsterdam (March 30) (mediafuturist.com) The Future of Music & Media: Gerd Leonhard at Plugg 2009 (blip.tv) The End of Control and the Future of Content: My presentation at Google San Francisco (March 2, 2009) (mediafuturist.com) Futuretalks: Interview with Futurist Gerd Leonhard...
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Podcast of my Authors@Google speech in San Francisco: The End of Control and the Future of Content MP3 file is here Details are here. Some snippets: Bottom Lines: The fight for Control was a fight for Distribution. The flight for Attention is a fight for Trust. The beneficiaries of Control were Monopolies. The beneficiaries of Trust are those that Collaborate. Advertising 2.0: Information becomes Conversation. Interruption becomes Engagement. Annoyance becomes Entertainment. 'This is an Ad' becomes 'This is Content'. The Sharing Economy Logic: Sharing...the Output (i.e. publish, re-mix, co-create, life-stream...) the Input (i.e. remuneration in cash, attention, reputation...) ... the Thruput (i.e. usage data, meta content, attention trails >> New Data Economics) Related articles by Zemanta Interview & Podcast on Telcos/ISPs and Content 2.0 (prior to speaking at the Emerging Communications Conference next week) (mediafuturist.com) The End Of Control and the Future of Content: Futurist Gerd Leonhard Authors@Google (San Francisco) (slideshare.net) Mobile Content Futures: a narrated slideshow (video). From EGOsystem to ECOsystem. (mediafuturist.com)

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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