April 13, 2009

Podcast of my Authors@Google speech in San Francisco: The End of Control and the Future of Content

MP3 file is here
Control to trust gerd leonhard futurist Details are here.  Some snippets: Bottom Lines: The fight for Control was a fight for Distribution. The flight for Attention is a fight for Trust. The beneficiaries of Control were Monopolies. The beneficiaries of Trust are those that Collaborate. Advertising 2.0: Information becomes Conversation.  Interruption becomes Engagement. Annoyance becomes Entertainment. 'This is an Ad' becomes 'This is Content'.  The Sharing Economy Logic: Sharing...the Output (i.e. publish, re-mix, co-create, life-stream...) the Input  (i.e. remuneration in cash, attention, reputation...) ... the Thruput (i.e. usage data, meta content, attention trails >> New Data Economics)

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Apr 13, 2009 10:17:00 AM | 21st Century Content Ecology, Blogging, Broadband Culture, End of Control, Google, My Podcasts

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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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