May 09, 2009

The Future of Content & Creativity: Video of my speech at the RSA in London (April 8, 2009) Finally, here's the video of my speech at the RSA. The lighting did not work out so well so it's not the best quality, but still, I think you'll like it. Please visit my site for more videos (this URL is just a door to my channel), or subscribe to my videos via iTunes (great for offline / iPod viewing). And... please retweet!! This is a video of my speech I held at the RSA as part of an event on April 8 2009, entitled "New Media Futures: what next for content and creativity" Topics: The internet is radically disrupting most of the traditional content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Once everyone is always-on, mobile and hyper-connected, and everything is available everywhere, how will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adapt? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation? What kind of legal, regulatory and cultural framework do we need to ensure that this new eco-system of creators, consumers and intermediaries generates more benefits for all involved? Related articles by Zemanta RSA London: The Future Of Content And Creativity Gerd Leonhard @RSA London March 2009 ( Mobile Content Futures: a narrated slideshow (video). From EGOsystem to ECOsystem. (

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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