May 26, 2009

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Broadband Culture and the Future of Broadcasting (new video) Here is a new video that I have just uploaded to my GerdTube.net channel on Blip.tv (which offers full iTunes download feeds so you can watch all of my videos offline, too) . The topic: Broadband penetration is rapidly increasing around the world, and Internet access is no longer depending on computers but increasingly available on mobile devices such as smart phones. Soon, the kids i.e. the 'digital natives' will run the show, and they expect Radio & TV to deliver content in much the same way as the Net does: time-shifted, interactive, engaging, shareable and via any and all platforms. The imminent total convergence of the Internet and Broadcasting will bring many challenges to traditional broadcasters (commercial or public) but there are also unprecedented opportunities - this video discusses the key trends and future scenarios. Please note that for some reason some of the transitions and animations are a bit delayed and don't sync 100% correctly with the voice; I have not yet figured out what how to solve this (I use Apple Keynote; and this problem happened when I exported the .key file with the voice-over to Quicktime - if anyone has an idea how to fix this please comment below - thanks). In the meantime, here is a pdf file with every single animation as one page so that you can click along with the video as I speak. Download Broadband Broadcasting step by step slides Gerd Leonhard Related articles by Zemanta Mobile Content Futures: a narrated slideshow (video). From EGOsystem to ECOsystem. (mediafuturist.com) The Future of Content & Creativity: Video of my speech at the RSA in London (April 8, 2009) (mediafuturist.com) The Future of Radio Broadcasting is Curation (mediafuturist.com)
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New Media - What’s next for content and creativity (Audio from the RSA event on April 8, 2009) I just found this audio stream (below) via a link to Gravity Lab Media; the RSA event on April 8 was great so it's worth blogging on it again. A reminder of the topics that were discussed: "The internet is fundamentally disrupting the traditional mainstream content distribution and selling models, starting with music and games, followed by TV, film, books and print publishing. Soon everyone will be “always on”, mobile and hyper-connected, and everything will available all the time. How will content be created, distributed, marketed, consumed, and paid for? Who will do what, for whom, and how will the traditional players such as broadcasters, record labels, publishers and distributors adjust to the new landscape? If new players, starting with telecoms, device makers, advertisers and brands, indeed move into the content business, what will be their challenges and opportunities? Given the challenging financial climate, how do we reconcile the need to reward enterprise and secure sustainable revenue streams, with the expectations and demands of the “freeconomics” generation..." Speakers: Gerd Leonhard, media futurist, author and blogger; Richard Titus, Controller of Future Media, Audio, Music & Mobile, BBC; David A. Smith, chief executive of Global Futures and Foresight (GFF). Listen to the panel discussion (mp3) Related articles by Zemanta The Future of Content & Creativity: my presentation at the RSA in London (April 8) (mediafuturist.com) The End of Control and the Future of Content: new Video of my Authors@Google Talk in San Francisco (mediafuturist.com) The Future of Content & Creativity: Video of my speech at the RSA in London (April 8, 2009) (mediafuturist.com)

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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