May 21, 2009

This is what cool companies do in their Shareholders Meetings now: Southwest Airlines GAAP Rap

Just ran cross this via Digital Media Wire:  "Southwest Airlines’ Rapping Flight Attendant, David Holmes, explains Generally Accepted Accounting Principles (GAAP) in a “GAAP Rap” at the 2009 Shareholder’s Meeting held at the Company’s Dallas headquarters on Monday 20th" Really funny, and a very unique way to bring some really boring points across.

Southwest Airlines logoImage via Wikipedia


To me, this shows that:

  • Southwest Airlines is still cool, and funny
  • Public Relations is now solidly intertwined with Online Video
  • People love stuff that's different
  • You can be funny and serious about business, at the same time


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May 21, 2009 10:28:00 PM | Companies to watch, Funny stuff, Future of Business, Future of PR & Communications, Videos I Like

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My "Music 2.0" book is now available in Croatian language - free PDF, too! The amazing power of online networking and collaboration, open platforms, creative commons licensing and crowd-sourcing (whew... that's a mouthful!) has manifested itself once again: for the past 9 months, the tenacious and dedicated Zvonimir Dusper (Dus) from Croatia (LinkedIn profile) has been hard at work translating my entire Music 2.0 book into Croatian language (see the English book site here, download the English version as a PDF here, buy the dead-tree version or U.S. letter size book PDF at Lulu, here, visit the Amazon.com book page [incl. reviews] here). The book is now available as a free PDF download and in a print version via Zvonimir's Glazba2.0 site - check it out and please forward this post to anyone that may be interested in reading Music2.0 in Croatian (you can use the tools provided, below) To receive the free PDF please use the email box on the left site of the Glazba2.0 site (see here >). Enjoy! PREDGOVOR HRVATSKOM IZDANJU Tematika “2.0” u posljednje vrijeme sve više okupira medije (nove i stare :-), pa smo, osim već razvikanim Webom 2.0, sad bombardirani i Novinarstvom 2.0, Marketingom (komercijalnim ali i političkim!) 2.0, Ekonomijom 2.0, Sociologijom 2.0 i drugim raznim inačicama tog fenomena, među kojima nas, ljubitelje glazbe i/ili glazbene pr ofesionalce, najviše zanima upravo tema ove knjige – Glazba 2.0. Riječ je o promje ni iz sustava kojim je dominirao princip “od-vrha-prema-dole”, u sistem “od-dole-prema-vrhu”, u kojem korisnici/potrošači svojim sudjelovanjem u interaktivnim online mrežama grade tkivo budućih socijalnih ekosistema. P ažnja je postala nova valuta, a poslovni princip vrlo jednostavan – ako je privučeš dovoljno da se posuda prelije, višak možeš lako pretvoriti u novac. Kako god to zvučalo jednostavno, živjeti u 2.0 svijetu znači imati hrabrosti za radikalnu promjenu svojih navika, i odustajanje od tradicionalnih očekivanja i (nerealnih) projekcija budućnosti....
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Content to Context: The Future of Media (short video) Content to Context: The Future of Media (Gerd Leonhard) Originally uploaded by gleonhard As the web becomes ubiquitous, everywhere, and mobile access dwarfs computers, we are seeing a key shift in the way that people use (fka consume) content. While it used to be good enough to present high-quality and professional content (think traditional TV, Radio etc) now people aka USERS want and really value good CONTEXT, too, i.e. links, recommendations, ratings, comments... and the conversation around the content. Social media brings this into sharp focus: all the stuff around content (I like to call this meta-content) is now just as important as the content itself. This has significant impact on every player in the content industries. Download the MP4 file: Download Content to Context shift MP4 (35MB) More videos on my Youtube channel, iTunes video downloads via Blip.tv Related articles by Zemanta Picnic Interview: Gerd on Social Media Marketing (mediafuturist.com) Interview & Podcast on Telcos/ISPs and Content 2.0 (prior to speaking at the Emerging Communications Conference next week) (mediafuturist.com) The Future of ICT / TIME: my presentation at the NSN Transformation Forum in Cologne (mediafuturist.com) The Future of Content & Telecom: my presentation at the Emerging Communications Conference in San Francisco (mediafuturist.com)

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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