June 20, 2009

In case of emergency... Do Not Use Twitter (picture)


Do not use twitter
Originally uploaded by gleonhard

Found this on the Net - a sign of the times ? Or photo-shopped;)Do not use twitter p>

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Jun 20, 2009 6:08:30 AM | Funny stuff, Twitter, UGC

1 Comment

Account Deleted
1.

well...I had to call 911 the other night because my neighbor's house alarm was going off. There was no answer. Perhaps Twitter would have worked better??

Posted by: Account Deleted | June 20, 2009 at 04:58 PM

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The Future of Mobile Content (presentation at CMMA 09 in Singapore) This is part 2 of my presentations at CommunicAsia 2009 in Singapore: The Future of Mobile Content, TV & Entertainment The content industries are seriously challenged by the Internet's disruptive forces - it may have taken longer but is really hitting home now. Many trusted business models are no longer working, copyright and value traditions are being challenged, and content consumption is drastically changing, everywhere. Now that Internet access is becoming a default part of just about every mobile phone, even more drastic changes are on the horizon. Who will pay for what kind of content on mobile phones, when, why, where and how? Will mobile TV and mobile music finally take off, and what will be the future business models? Where the opportunities are and where are the minefields and myths that need to be discarded.... CMMA Future of Mobile Content Singapore Gerd Leonhard Public (PDF 12.7MB) Future of Mobile Content (CMMA 2009 Gerd Leonhard) View more Microsoft Word documents from Gerd Leonhard.
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The Future of Advertising: become like... Content When ads become so targeted, personalized, contextual, location-based, meaningful and relevant that I will want to see them (or at least not try to avoid them), then we are getting somewhere. I think that "Advertising IS Content" will be the key to web-native (and therefore mobile-native) advertising and marketing - all else will fall short of getting great results. I wrote about this in June 2008, here, and in yesterday's presentation at CMMA 2009 (the future of mobile marketing). Some nice examples that are heading in this direction are the BMWZ4 Paint by Powerslide iphone application (a great example for branded apps), Jeep's 'have fun out there' campaign, and Apple's 'second opinion' commercial on the NYT website (thanks to Frank at MediaArts in LA, btw). What we really need is cutting-edge creative work that is based on a complete and real-time understanding of how people are starting to mix real-life experiences, the web, mobile and social media.

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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