Some recent Twitter-related wisdoms you should read for sure

Twitter is indeed a game-changer and is quickly becoming a major force in social media, news, search and mobile communications. I have written about Twitter quite a few times, already, so today I will just share some really important Twitter-related stuff that I just discovered, myself (via the people I follow on Twitter, naturally ;)

First, the always-seriously-cutting-edge Umair Haque just published a blog post on 'Twitter's 10 Rules for Radical Innovators' which is simply a must-read. Here are my favorites morsels: 

"Open beats closed. Anyone can use Twitter, make friends with anyone else on Twitter, and read anyone else's Tweets, unless they're locked. Here's Oprah, for example. Openness is important because it unlocks 21st Century economics — the new economics of interdependence"   The new economics of interdependence - that's a crucial term, in my view.  I like to think about this as Egosystem becoming Ecosystem...;)

"Connection beats transaction. In the 20th Century, what was viral was mostly the flu. Today, Twitter is the master of viral economies. I got this awesome link from you got it from he got it from them. In the 21st Century, virality can make many different kinds of value activities significantly more efficient and productive..."  Circuits beat channels. Twitter isn't building a new media channel. It's turning yesterday's channel into a circuit. ...Twitter has dropped a neutron bomb of real-time feedback into the heart of media: yesterday's inert, rigid channel becomes a flexible, ever-shifting, reconfigurable set of circuits instead. Efficiency is gained — and monopoly is vaporized — as demand coalesces around supply, and vice versa"

No comments required here;)

Second, be sure to read TIME's recent ode to Twitter: how Twitter will change the way we live. The goodies, quoted, my comments are [...]

• In short, the most fascinating thing about Twitter is not what it's doing to us. It's what we're doing to it.
• For as long as we've had the Internet in our homes, critics have bemoaned the demise of shared national experiences, like moon landings ...But watch a live mass-media event with Twitter open on your laptop and you'll see that the futurists had it wrong. We still have national events, but now when we have them, we're actually having a genuine, public conversation with a group that extends far beyond our nuclear family and our next-door neighbors
• Put those three elements together — social networks, live searching and link-sharing — and you have a cocktail that poses what may amount to the most interesting alternative to Google's near monopoly in searching
• One of the most telling facts about the Twitter platform is that the vast majority of its users interact with the service via software created by third parties [I call this the Rise of the API Culture - and it's a crucial driver of 21st century content economics]
• As the archive of links shared by Twitter users grows, the value of searching for information via your extended social network will start to rival Google's approach to the search [This is often called Social Search - and imho, it will beat the pants of Search 1.0 within 9 months. Another reason why Google will buy Twitter, for sure]
• Today the language of advertising is dominated by the notion of impressions: how many times an advertiser can get its brand in front of a potential customer's eyeballs...but impressions are fleeting things, especially compared with the enduring relationships of followers. Successful businesses will have millions of Twitter followers (and will pay good money to attract them), and a whole new language of tweet-based customer interaction will evolve to keep those followers engaged: early access to new products or deals, live customer service, customer involvement in brainstorming for new products.
• In its short life, Twitter has been a hothouse of end-user innovation: the hashtag; searching; its 11,000 third-party applications; all those creative new uses of Twitter — some of them banal, some of them spam and some of them sublime. Think about the community invention of the @ reply. It took a service that was essentially a series of isolated microbroadcasts, each individual tweet an island, and turned Twitter into a truly conversational medium.

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