June 19, 2009

The Future of Mobile Content (presentation at CMMA 09 in Singapore)

Picture 35 This is part 2 of my presentations at CommunicAsia 2009 in Singapore:
The Future of Mobile Content, TV & Entertainment
 The content industries are seriously challenged by the Internet's disruptive forces - it may have taken longer but is really hitting home now. Many trusted business models are no longer working, copyright and value traditions are being challenged, and content consumption is drastically changing, everywhere. Now that Internet access is becoming a default part of just about every mobile phone, even more drastic changes are on the horizon. Who will pay for what kind of content on mobile phones, when, why, where and how? Will mobile TV and mobile music finally take off, and what will be the future business models? Where the opportunities are and where are the minefields and myths that need to be discarded....


CMMA Future of Mobile Content Singapore Gerd Leonhard Public (PDF 12.7MB)

Future of Mobile Content (CMMA 2009 Gerd Leonhard)
Jun 19, 2009 6:52:15 AM | 21st Century Content Ecology, Attention Economy, Broadband Culture, Content 2.0, Future of Media, Mobility, MY PRESENTATIONS, Social Media

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Mobile Marketing Futures: Data is the new Oil (my presentation at CMMA 09 in Singapore) Thanks to a recent Twitter conversation (with @copysense) I was inspired to make a lot of use of a newly found tag line "Data is the New Oil" during my presentation at the Mobile Marketing session at CommunicAsia 2009. You can download the PDF CMMA Mobile Marketing Futures Gerd Leonhard Public (15MB PDF). Apart from data, trust and oil, this is what I talked about: The State of the Mobile Marketing Industry and beyond: Consumer generated content, social networking, online on-demand video, engagement and the death of television as we know it - The velocity of change only seems to be increasing. Zenith Optimedia estimates online advertising spending will grow 8.6% in 2009, reaching $54.3 billion by the end of the year, even as the overall market slumps by 6.9%, as marketers increasingly leverage digital media and technology platforms to establish a dialog with their customers, optimize messaging and delivery and, ultimately, drive brand preference. How will the looming recession impact on media and advertising? Will digital media suffer along with other platforms or might our industry benefit from these tough times as marketers shift a disproportionate amount of spending to performance-based marketing channels? Mobile Marketing & Advertising Futures (Data is the new Oil) View more Microsoft Word documents from Gerd Leonhard.
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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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