June 17, 2009

Told you so: eMail is now second to communicating via Social Networks

I just ran across some nice research from Nielsen called the Global Online Media Landscape - download their free PDF - (yes, I know, it's from April 2009... so I am a bit late to the party...sorry) shows that as of February 2009 the use of eMail is paralled by the use of social networks as far as the frequency of communication is concerned; so-called member communities and social networks are now an equally preferred method of conversation. This trend will continue and I predict that eMail will remain popular mostly for business communications but will otherwise decline drastically, within the next 3 years. I kind of pointed in this direction in a blog post in October 2008 "eMail is for old people'. Now just wait until the Google Wave hits! I told you: email is getting less and less important

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Jun 17, 2009 2:12:00 AM | Broadband Culture, Future of PR & Communications, Marketing2.0, Predictions, Social Networks, Trends

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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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