What would Google do? A must read / watch for pretty much anyone (Jeff Jarvis)

 

Jeff Jarvis rocks - no doubt about it. I have been reading his new book "What would Google do" and in my view it's at least as important as Wikinomics or the LongTail. Check out Jeff's slideshow and video below (yes, you can fast-forward thru the first 8 mins of German intro;) - no matter what business you are in, this will give you some serious food for thought; if you're in the content business - well... watch it 5 times!
Some of his key points:

• The link changes everything    
• Do what you do best and link to the rest
• Join a network / Be a platform
• Think distributed
• If you’re not searchable, you won’t be found
• Everybody needs a little SEO
• Life is public, so is business
• Your customers are your ad agency
• Small is the new big
• Manage abundance (not scarcity)
• Join the open-source, gift economy
• The mass market is dead—long live the mass of niches
• Google commodifies everything
• Welcome to the Google economy

WWGD? - The PowerPoint

View more OpenOffice presentations from jeffjarvis.

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