July 23, 2009

A basic realization: Interruption vs Engagement - and Control

Interruption costs Money Engagement costs Control Gerd Leonhard


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Jul 23, 2009 2:08:08 PM | 21st Century Content Ecology, Advertising Trends, Attention Economy, Bottom Lines, Branding, Crucial Stuff, Decentralization, Future of Media, Future of PR & Communications

1 Comment

Paulo
1.

Great insight, Gerd!

Pass the bong ;-)

Posted by: Paulo | July 28, 2009 at 05:08 PM

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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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