Today, I spoke at Tokyo 2.0, on the subject of The Future of Digital Content - Free vs Paid (Content 2.0). Because this is one of my main topics I have a lot more stuff available on this; please visit my Free Content page to download many more pdfs, videos and books.
From the event description: The Internet is forcing the content industries (music, film,
publishing, news, TV, print etc) around the globe into reboot mode as
far as their traditional business models and monetization strategies
are concerned. Always-on, hyper-networked, location-aware, ever faster
and smarter yet more affordable mobile devices are further escalating
the urgent need for the creation of a new content logic; a new
ecosystem that involves device makers and CE companies, ISPs, mobile
operators and telecoms, search engines and Internet portals, content
creators and media companies, as well as brands and advertisers. New
players are emerging from these sectors, and few paradigms will remain
untouched.
Who will get paid for what, why and how?
How will content be 'sold' online?
What about bundles, flat rates and subscriptions?
Where does advertising and mobile commerce come in?
Download the PDF (16MB, Creative Commons License):
Tokyo20 Free Vs Paid Content 20 Gerd Public
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