Nice gig a the American Chamber of Commerce in Tokyo today - lots of very interesting people, and good conversations. H
ere is the event description: "Social media and online communities are becoming powerful CRM-like
tools that almost all major brands and companies are employing.
Marketing, PR and advertising is switching from Push to Pull, the
'people formerly known as consumers' are becoming users, friends &
followers or even participants & producers, and Internet content is
finally arriving on billions of mobile devices...."
As promised, here is the PDF (15MB) with the presentation: Future of Business in a connected world Gerd Leonhard at ACCJ Public
Recent Comments