August 20, 2009

Will people for online news?

Nice interview via ZDNet Australia i.e. Twisted Wire and Phil Dobbie, with some voice-bites from me, as well;). 

"Back in May, Rupert Murdoch said News Limited would start charging users for access to sections of its online news content. Is it a business model that will work, when web users have got used to getting the news for free? In this edition of Twisted Wire we look into the user-pays model. We might pay for content if it satisfies our specialist interests, but are the major news publishers geared up to provide such a wealth of content.."

Contributors:

  • Jack Matthews, CEO of Fairfax Digital
  • Peter Cox, principal of Cox media
  • Gerd Leonhard, futurist in the media, technology and communication industries
 
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Aug 20, 2009 5:35:27 AM | 21st Century Content Ecology, Advertising Trends, Attention Economy, Broadband Culture, Content 2.0, Control Fights, Future of Journalism, Gerd in the media, Openness Issues, Print & Newspapers, The Cloud, Trends

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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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