September 12, 2009

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The Future of Branding in a connected world (my Canvas8 presentation in London) I contributed to a fun event at the Host Gallery in London tonight, organized by Canvas8 (where I am involved as one of the adjunct thought-leaders): "Twitter, Facebook, Spotify, Tripadvisor, Augmented Reality, Smartphone Apps, YouTube – the range of technology choices for brands wishing to engage with consume rs is huge. For many these are uncharted waters, and these technologies can raise more questions than they answer. This time the theme of ‘The Changing Face of Media’ is emerging technology. Based on the speakers’ experiences it asks the question: how can brands best use technology and not be used by it..." As promised, here is the PDF from the event, below (click on the Slideshare link to download it, or embed it on your blog) Enjoy. RT. Superdistribute. Mix & Share.... Picture on the right by James Cridland via Flickr This work by www.mediafuturist.com is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. The Future of Branding in a Connected World View more documents from Gerd Leonhard.Related articles by Zemanta The Future of Digital Content - Free vs Paid? My presentation at Tokyo 2.0 August 24 2009 (mediafuturist.com) Picnic Interview: Gerd on Social Media Marketing (mediafuturist.com) Audio version of my Authors at Google Talk: the Future of Content - the End of Control (mediafuturist.com) The Future of Media: Open, Mobile, Connected, Collaborative (presentation at MPJC 2009) (mediafuturist.com) Announcing Futerati: my favorite Twitter people all in one place (Futurists, Thinkers, Authors, Startups...) (mediafuturist.com) "Where Is It Going": new Twitter-based video show with Futurist Glen Hiemstra and Gerd Leonhard: ready for your questions (futurist.com)

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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