The Future of Branding in a connected world (my Canvas8 presentation in London)

I contributed to a fun event at the Host Gallery in London tonight, organized by Canvas8 (where I am involved as one of the adjunct thought-leaders): "Twitter, Facebook, Spotify, Tripadvisor, Augmented Reality, Smartphone Apps, YouTube – the range of technology choices for brands wishing to engage with consumers is  huge. For many these are uncharted waters, and these technologies can raise more questions than they answer. This time the theme of ‘The Changing Face of Media’ is emerging technology. Based on the speakers’ experiences it asks the question: how can brands best use technology and not be used by it..."

As promised, here is the PDF from the event, below (click on the Slideshare link to download it, or embed it on your blog) Enjoy. RT. Superdistribute. Mix & Share.... Picture on the right by James Cridland via Flickr

This work by www.mediafuturist.com is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

The Future of Branding in a Connected World

View more documents from Gerd Leonhard.

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Comments

[james.cridland.net]

1.

I enjoyed your talk: I'm blogging about it this afternoon at 3.00pm, at http://james.cridland.net/

I think it was you that asked for a show of hands on who had heard of Creative Commons licensing. I have: that's my photograph you've used above, posted under a Creative Commons Attribution licence. I'm sure that the fact that you've not given the required attribution is simply an oversight...

[Gerd Leonhard]

2.

Hi James, cool, your Picture was linked on my blogs to your flickr account btw, but... I have added a more obvious attribution, now, as well... see above!