November 18, 2009

Starting a new venture with Jonathan MacDonald: Indicatr provides Insights for Investors Every once in a while you meet some people that seem instantly familiar and are 'cut out of the same cloth'. I had been following Jonathan Mac Donald's work for quite some time, via his companies JMA and ThisFluidWorld, his blog, presentations and tweets, but when we finally met face-to-face while doing a joint speaking engagement at Nokia Siemens Networks in Munich it became clear that we have much more in common. Like me, Jonathan has been around the block a bit, from Blyk to Ogilvy to the Ministry of Sound. A passion for music and obsessive guitar-playing (me, here... yes, that was some time ago, and Jonathan, here), passion and fire for public speaking (me, him), a deep curiosity about 'the future of ..............(fill-in blank here)', and a vast network of great connections to some very interesting people, around the world (see Jonathan + himself, me + myself) So over a few beers i.e. 'Mass' and Brezels & Ente (aka duck) at the Oktoberfest, it transpired that we both also have a serious passion for entrepreneurship and startups, and both of us are constantly talking to interesting new companies, trying out new services and ideas. Post beer-guzzling, we met in London and decided to launch a new company together - and thanks to the likes of Wordpress, Twitter and, today we proudly present Indicatr. Indicatr's mission is simple: it's a service for investors that highlights the most promising opportunities, based on a deep understanding of the technology, internet, media & entertainment. For our clients, we identify major trends and immediate future scenarios, and then suggest startups that will do well, based on these insights. All our posts about new companies will be in video format; ranging from 2 to 5 minutes. We call this 'our hunches' and you...

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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