January 04, 2010

Futerati 2.0: my curated 'best people on Twitter' list becomes a live feed aggregator, beta invites available now You may have seen my first announcement on Futerati, back in July 2009. The idea was to list and display the latest updates from those Twitter friends that I like the most, thereby acknowledging how important they are to my work, and directing some attention back to them. Since then, Twitter has become even more important to me (and to many of my clients, especially in the music industry) because it offers real-time access to many really brilliant people around the world that freely share their thoughts, resources, links, blog posts, pictures, videos and presentations. And what's more: you can actually watch their stuff as it pops up, and talk to them, too! Miraculously, I have somehow even gone past the 10.000 followers point, myself (not that those numbers really matter, though - keep that in mind) - thanks to all of you, out there. I have met some really great people through Twitter, and have already booked quite a few speaking gigs through Twitter as well - so the benefits cover the entire spectrum; and yes, they are monetizable (if you should care about that). Here is a screen-shot of the new Futerati: After the initial launch of Futerati (see the old site, here), I was very fortunate to hook up with NZ programming wiz and Tangerine Works Founder Nick Taylor (via Twitter!) who offered to help us to make Futerati a lot more attractive by actually displaying the images and videos within each tweet, and by turning the whole project into a really fancy feed aggregator and powerful tweet-reader. Nick was joined by my designer and web-master Benjamin Blust (of B2Media) and a really nice, crowd-sourced effort was underway. Thanks, guys! The new Futerati now features 20+ categories of personally selected futurists, visionaries, bloggers, journalists, authors, VCs, startups,...
Tim O'Reilly on Safari Books Online: a Cloud Library as an alternate model for ebooks (and other key learnings for online content) Image via Wikipedia Back in October 09, Tim O'Reilly ( someone that I really admire for his cutting-edge and very wise thinking on the future of content and technology) published a very important piece on ebook publishing, on the occasion of the Safari eBook portal relaunch. I think that most of us working in the content industries can learn a lot from this post, no matter if it's about books, magazines, news, music, film or software. I will therefore summarize his most important bottom lines, below, and provide some comments and context where needed. "Recent releases of O'Reilly ebooks as iPhone applications have even outsold the same books in print" Comment: in my view, this trend will happen with most business books, and text books, in the next 2-3 years (beyond the iPhone, of course, i.e. for all kinds of mobile devices) "Most people thinking about ebooks are focused on creating an electronic recreation of print books, complete with downloadable files and devices that look and feel like books. This is a bit like pointing a camera at a stage play and concluding that was the essence of filmmaking" Comment: this is a crucial point - publishers and distributors urgently need to let go of the idea of merely recreating offline sales models online. "Everything is always in sync because your library is in the cloud; an ebook cloud works the same way the web itself works. It provides ubiquitous access and shared experience" Comment: amen. indeed. "One of our mottos at O’Reilly is to "create more value than you capture." And from Tim's 1995 (!) piece Publishing Models for Internet Commerce, here are some more morsels: "Some of the characteristics of the print publishing market: Barriers to entry are low. Especially with the advent of desktop publishing, almost anyone...

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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