My MidemNet 2010 presentation on Content 2.0: New Ways to Monetize (video)

At MIDEM 2010, one of the leading music industry events held in Cannes, annually, I gave a talk about how other content industries (apart from music) are using the Internet to monetize. The video is about 14 minutes long, and goes with the slide-show, below, and addresses these examples:

• What will magazine publishers do with the new iPad and other tablet devices (examples from Bonnier, Wired and Sports Illustrated)
• How Salesforce.com is making 1.29 Billion USD by selling access to the cloud
• How OReilly's Safari Books is selling access to 15.000 technical books for $42 / month
• How Zynga's Farmville social game (on Facebook) is selling 800.000 tractors as virtual items, per day
• How iStockphoto is selling what can be found in many places for free
• How the Techdirt blog connects with fans and gives 'reason to buy' (CwF / RtB)
• Conclusion: People pay when they see real value and when the price is right!
• Related: my Midemnet blog posts
• The same video on Youtube

Content 2.0: finding new ways to generate revenues

View more presentations from Gerd Leonhard.

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Comments

[Suzanne Lainson]

1.

I have several thoughts in regards to music:

1. Labels are in the content business because they already own content. But for individual musicians, it isn't really about the content business anymore.

2. Musicians are in a relationship or service business these days. While they can sell merchandise, all the emphasis on social media plays up their relationships with fans. However, lots of other people (the vast majority of them non-musicians) are also in the relationship business and can deliver many of the same services (e.g., community).

3. Music is a powerful force and the people who make it have something to offer. But as we pull away from selling the music directly, that means other companies can grab on to that music and link it to what they are selling. Unless there is some special reason for the fans to connect directly with the music creators, then they can have access to exactly the music they want and exactly the "reasons to buy" that they want, but not necessarily coming from the same sources.

[Gerd Leonhard]

2.

thanks for your comments Suzanne!