March 25, 2010

Nice PDF by Peter Spellman: Musician 2.0, 3.0...: music careers in uncertain times

Picture 30 Peter Spellman is a friend and long-time colleague who works at my Alma Mater, Berklee College if Music, in Boston, and also runs his own company, Music Business Solution. He has written a couple of really powerful and highly recommended books geared towards musicians that want to use the web to propel their career (see below).  Peter just send me a PDF with his latest work, a 'psycho-spiritual-musical manifesto' (see image on the left) and I really liked it so I figured I should pass it on to everyone, via this blog: Download Musician 2.0, 3.0, 4.0...Spellman (PDF, 2MB)

Enjoy!

Peter Spellman, M.A. M.Ed., helps musicians apply their entrepreneurial instincts to create success. He is Director of the Career Development Center at Berklee College of Music, and founder of Music Business Solutions (mbsolutions.com), a training resource for music entrepreneurs. He has worked as a booking agent, label director, music editor, artist manager and producer, and performs as percussionist with the ambient-jazz ensemble, Underwater Airport. His newest book, INDIE BUSINESS POWER: A Step-By-Step Guide for 21st Century Music Entrepreneurs, and his other business-building books, are used in over a dozen colleges and universities across the U.S and Canada. More at www.mbsolutions.com/books

Music_2.0_book_icons_bigger PS: another great source of "Music / Musician 2.0" information is the blog of my co-writer David Kusek, here, as well as the BerkleeShares.com site, and the amazing online education platform, BerkleeMusic.com. And then there is my own book, Music 2.0, of course - read the free mobile version here.

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Mar 25, 2010 1:40:47 PM | Future of Music, Good reads, Music 2.0, Musician 2.0, Must-haves, Other writers, Resources

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Some great pictures from my session at Roda Viva / TV Cultura in Brazil Together with my colleague and Swiss leadership guru Didier Marlier I have been doing some interesting work with one of the leading business schools in Brazil, Fundacao Dom Cabral (more on that soon!). The last time I was there I also managed to do a very special engagement for the very cool people at the NBS agency, see the details and PDF here. Via the NBS gig and via Twitter (of course), I was introduced to the people that program one of the most accomplished and popular talk-shows on Brazilian Public TV, called Roda Viva, on the TVCultura channel. The show involves sitting in the midst of a circle of 10-15 very smart people that quite literally 'grill' you on some pretty tough issues (in my case, as you may have guessed, the future of content, copyright, marketing, social media etc). The full video should be available via Roda Viva fairly soon; in the meantime I just discovered an entire set of some pretty good pictures that their really talented photographer (Duda Groisman took during the filming, embedded via the amazing Flickr widgets, below. Enjoy. And stay tuned. Related articles by Zemanta Shifting to the Open Network Economy: my presentation at the Fundacao Dom Cabral CEO event in Sao Paulo (mediafuturist.com) My MidemNet Academy Presentation: beyond the noise - how to use social media to market music (mediafuturist.com) Inspiring example: Making The Economist social (via Social Media today) (mediafuturist.com)

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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