March 15, 2010

Nice video: Dramatic Shift in Marketing Reality (Scholz & Friends)

I just ran across this great video from Scholz & Friends via Twitter and Linked (hat tip to Frank Tentler):  "Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality - and are increasingly failing to connect with consumers.  The big challenge in times of exchangeable products, the rise of social media and mature and rather brand skeptic consumers: To find new ways how to get people engaged again in products, advertising and in brands...."  A lot of bottom-lines in here - check it out!

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Mar 15, 2010 12:50:00 PM | Advertising Trends, Attention Economy, Decentralization, Future of Advertising, Future of Agencies, Future of PR & Communications, Link Economy, Marketing2.0, Trends, Videos I Like

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TelecomTV: the Foolishness of Hadopi 2, the French Internet Law Martyn Warwick from TelecomTV news has some very nice and succinct comments, as well as some recent stats, on the bizarreness of the French HADOPI law. The juiciest stuff is excerpted and commented below. Enjoy. A new study carried out by the University of Rennes and focused on the illegal downloading of online music and video in France reveals that it grew by three per cent between September and December 2009 - despite the noisy and bad-tempered passing of a contentious law designed to outlaw the practice. The report shows that 30.3 per cent of all Web users in France illegally downloaded content over the quarter. Over the period 1 July to 30 September it was 29.5 per cent. What the Rennes University work throws into stark relief is the feebleness and structural shortcomings of an ill-conceived piece of legislation that was foisted on the government by intense lobbying by vested interests within the content industry. It was conceived in a panic and rushed through without any real analysis or understanding on the part of the legislators of the way the Internet actually works. That's because Hadopi 2 only targets P2P file sharing networks and completely ignores streaming sites. (My comment on access versus copy is here) However, the numbers of people who watch and/or download video, film and music via streaming is growing rapidly, while the numbers who do so via P2P networks is in equally rapid decline. The Rennes Report shows that the percentage of French Internet users who favor streaming sites rose from 12.4 to 15.8 between September and December last year. At the same time the percentage of those using P2P networks declined from 17.1 to 14.6 over the same period. Even more interestingly, the study also shows that those who routinely and freque ntly buy...
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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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