This is a must-watch; and yes, I am not the first one to mention it, missed this until just now - but what a great fit: the guy, the topic, the connection, the logic, the fun - great example of marketing nirvana.
The Blendtec people nailed this - and you've got to love the tag-line: "We've heard that the iPad will change your life, but will it change the way you blend?"
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