This is a good read if you want to catch up on the Future of News (as I am preparing for my INMA World Congress speech next week, in NYC, I will be focusing on this for most of this week). The snippet below is particularly revealing, I think: while all the buzz is around the 'pay walls' debate, most of the work actually happens on discovering or co-creating new revenue sources.
"While some editors are looking at putting up paywalls online as that new revenue source, the nation’s news execs aren’t exactly overwhelmed at that prospect: 10 percent are actively working on building paywalls, and 32 percent are considering it. Much higher percentages of execs are working on online advertising, non-news products, local search and niche products as revenue sources..."
Recent Comments