Short video on the Future of Branding & Communication: good brands are those that are loved!

Image by gleonhard via Flickr

Jabob from Sounds Like Branding (more on what they do, here) recorded this quick iPhone video with me, in Paris, yesterday - it's a nice and I gues somewhat succinct summary of my thoughts on the Future of Branding and Communications - check it out!  Bottom lines: good brands are those that are loved and followed.  Return on Involvement becomes Return on Investment. In order to sell something you have to give something to get something.

Well - and that's all I have to say about that.

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