August 11, 2010

My recent contribution to the INMA Ideas magazine: "The future of content in a connected economy"

Screen shot 2010-08-11 at 09.37.44In July, I was invited to do the cover story for the International NewsMedia Marketing Association (INMA) and the latest edition of their Idea Magazine (available to subscribers, here), on the topic of how to monetize content in a digital, networked and mobile world. Screen shot 2010-08-11 at 09.32.43 The magazine has now been published and INMA allowed me to publish my story on this blog, as well so.... here it is, as a PDF:  Download Gerd Leonhard INMA future of content. Enjoy and spread the word.


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Aug 11, 2010 9:52:02 AM | 21st Century Content Ecology, Attention Economy, Best of Gerd, Consumer Insights, Content 2.0, Copyright, Creative Rights, Crucial Stuff, Current Affairs, Data is the new Oil, Future of Business, Future of Content, Future of Journalism, Future of Marketing, Future of Media, Future of News, Future of Reading, Future of Selling, Good reads, iPad, Link Economy, Must Reads, Politics of Content, Print & Newspapers, Trends, Trust

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Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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