The Future of Advertising: Interaction before Transaction (AdTech London)

Here is the high-resolution PDF of my talk at AdTech London yesterday. Some of the key points:

• Data is the new Oil
• Interaction before Transaction
• Social Networks are Broadcasters (and the biggest, actually)
• Targeted and personalized advertising will support a lot of 'feels like free' content
• Get ready for the Tribalization of Business

The Future of Advertising: Gerd Leonhard at Adtech London 2010

View more presentations from Gerd Leonhard.

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