October 17, 2010

Great video on the power of sound (via Julian Treasure)

The garbage bin makes a sound when you throw something in, and the amount of garbage collected doubles - make something fun and it will work better is the lesson. Powerful thought. Thanks to Julian Treasure at TheSoundAgency for posting this video.

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Oct 17, 2010 10:53:38 AM | Branding, Companies to watch, Consumer Insights, Content 2.0, Cool Tools, great ideas, Inspiring, Market failures, Other writers, Realizations

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