Video and PDF: keynote at Norway Media Days 2011: Data is the new Oil

This is an important topic, I think - let me know how you like it.  Topics: why data is the new Oil, why most content will be paid for by 'attention', the radical convergence of media and what it means, the total redefinition of 'consumer', going from 'the network' to 'The Networked' etc.  Download the low-res PDF: Download Data Oil Gerd Leonhard Bergen Public LOW RES

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Data is the new Oil: paying with attention is the future of media

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