October 11, 2011

The future of media: re-boot and enjoy. (Note: this piece was originally published as introduction to the Wiggin DES annual entertainment report, see pdf, video below, or here) We certainly live in challenging and exciting times. Disruption is a constant companion; permanent beta the default. Tablets, now-ness, social commerce, alternative currencies, multi-platform story-telling, augmented reality - every week something new may end up remixing our business plans. Globally, telecoms and mobile operators are moving up the food-chain into media and advertising (someone coined this development 'TeleMedia':)), and social networks are quickly becoming the next global broadcasters – but without owning the cables or the satellites. Soon, most of the world's Internet traffic will be generated by a huge variety of mobile devices instead of computers, and 'the other 3 billion' users aka consumers in the BRIC countries are coming online at a very fast pace. Remember: 10% more broadband and / or wireless equates to 1% growth in GDP – but also a 1000% percent increase in disruption:) Give it another 3-5 years and it's very likely that almost 5 billion people will be connected with fast and very cheap (if not free) mobile devices - and they will not 'consume' media and so-called content in the same way that we did when renting a movie still meant getting a piece of plastic that embodied it, or becoming a faithful and constant visitor to the quite beautiful but nevertheless super-walled iTunes garden. Most importantly, these digital natives, those pesky millennials, the inadvertent micro-pirates of our cherished digital files, are people of the screen, not people of the book, as Kevin Kelly right summa-rises. To them, the world looks and feels different and many pre-screen, pre-networked rules seem hopelessly antiquated - they won't buy if we don't change how we sell. To add to Kevin's meme, I think...

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

The Futures Agency
Alan Edgett
The Typepad Team
David Rosen

Recent Comments