February 26, 2012

Brand Managers: read this: Likeonomics - How To Make Your Brand More Believable | Fast Company

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This is a powerful new meme by Rohit Bhargava - be sure to read his book when it comes out.

Likeonomics: How To Make Your Brand More Believable | Fast Company

Likeonomics describes personal relationships, individual opinions, powerful storytelling, and social capital that help brands and their products or services become more believable. Believable brands inspire word of mouth and create experiences that people can’t help but share with others.

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Feb 26, 2012 2:51:22 PM | Branding, Link Economy

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New video: My Keynote on Broadband Futures (from the future with high-speed broadband conference in Auckland) Futurist and Keynote speaker Gerd Leonhard speaks about the Future of Broadband, Content and ICT, Future of High Speed Broadband conference in Auckland, New Zealand
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Redefining happiness: people in Indonesia and India are 'happiest'? A poll contradicts what we thought we knew about income and happiness - a poll via the Economist "Two conclusions emerge. Large, fast-growing emerging markets do not share rich industrialised countries’ pessimism. The already large “very happy” cohort rose 16 points in Turkey, ten points in Mexico and five points in India. Even rich-country pessimism is uneven. The share of “very happy” people rose six points in—of all places—Japan, defying tsunami and nuclear accidents. But growth amid global misery does not explain everything: the biggest falls in happiness also occurred in large emerging markets, in Indonesia, Brazil and—a perennial miseryguts—Russia.The second conclusion challenges the received notions of mankind’s moods. A tenet of political science is that happiness levels rise with wealth and then plateau, usually when a country’s national income per head reaches around $25,000 a year. “The richer a country gets,” argued Richard Wilkinson and Kate Pickett in “The Spirit Level”, an influential book of 2009, “the less getting still richer adds to the population’s happiness.” Many on the left have concluded that pursuing further economic growth is pointless. Even right-wing politicians such as Britain’s prime minister, David Cameron, and the French president, Nicolas Sarkozy, have set up projects to study “gross national happiness”..."

Gerd Leonhard

Keynote Speaker, Think-Tank Leader, Futurist, Author & Strategist, Idea Curator, some say Iconoclast | Heretic, CEO TheFuturesAgency, Visiting Prof FDC Brazil, Green Futurist

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